Dean was born in 80s East London and survived. He spent his youth harassing record shop owners for obscure B-side albums and trying desperately to become the Home Counties answer to Joe Strummer.

After a series of regrettable haircuts and the realisation that Top Of The Pops was just out of reach, he settled on a career in advertising.

Since 2008 he's been tinkering with thinking and crafting creative at the likes of McCann, Red C, Momentum Worldwide and Turn Key for whole host of household names.

At weekends you’ll either find him propping up the bar watching live music, or shivering on the away terraces of the Premier League’s finest caked in Claret & Blue.