Alton Towers Resort is famous for thrills, adventure and magic. But how do we remind audiences that it’s these powerful moments that bring families together?
Every team in the agency had a go at this brief and hundreds of scripts were produced. But, only one team’s idea hit the nail on the head for our client. Using the iconic Alton music as our “magic words”, we showed a day in the life of one family as they unleashed the power of the towers.