Melitta are a leading European coffee brand with over 100 years of heritage. Although brand awareness is high on the continent, there’s virtually none in the UK.
Tasked with the launch of their regionally blended range of coffee to the British HORECA market (hotels, restaurants & cafes). We knew we needed to devise both a campaign strategy and creative delivery that could cut though all the standard B2B noise.
Melitta Imported coffee is remixed to suit British tastes.
Berlin house and Melitta coffee are two of the finest creative exports from Germany, so we combined the two as a metaphor for our remastered master blends.
Taste bud advisory, explicit flavour.