After successfully winning the entire Henkel portfolio (as a result of the Sellotape pitch). We were immediately recommended to Unibond.
Although seen as the go-to brand for DIYers, most tradesman consider it more for quick fixes – and frankly, isn't up to the job most of the time.
Tasked with launching their new trade range, we knew we needed to change the perception of the brand. So we set out to communicate to our (straight talking) target, that Unibond Trade is ready for “real work”. And when you need a job doing well, you need to bring out the big guns!
The creative below has so far just been used to sell the range into Jewson. But it will eventually be the basis for a fully integrated campaign.