BT
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BT •
switch on to the switch-off
The copper switch off is coming and businesses need to move fast. Our idea, Switch on to the Switch-off, was built to drive urgency and get resellers talking to BT Ireland early.
The message was clear. The sooner you move clients from old copper lines to BT Ireland’s business fibre, the sooner they get faster, more reliable broadband. B2B resellers don’t need to wait. The time to get customers onboard is now.
To bring the idea to life, we created Switchy.
Switchy, is our affable little helper who embodies how seamless the switchover from copper to fibre is. As a character rooted in the tech world, he created an instant connection between the viewer and our message.
Early character development
campaign roll-out
