Everyone does a Black Friday sale, the noise is next level. You’ve got to do something outrageous to cut through it. So, we teased a bout between The UFC World Middleweight Champion… and a goat. 

Targeting our largely Gen-Z audience in a social first campaign. We introduced The G.O.A.T. Black Friday. Our Greatest Of All Time sale.  

To stop consumers in their tracks, our series of paid and organic social videos put our Myprotein “rockstar” goat head-to-head with the G.O.A.T. of UFC, Israel Adesanya. The campaign included a trash talking press conference, A stat off and a show stopping ring walk. (All shot for 9:16, 16:9 and 4:5 crops.)

Nobody beats a Myprotein Black Friday.
Not even Izzy Adesanya.