Johnstone's Paint

PPG

Johnstone's Paint • PPG •

here’s to the doers

125 year old brand Johnstone’s Paint were looking to boost their brand awareness. So we dusted off our overalls and set to work crafting their first-ever national TV advert. Themed around everyday DIYers, ‘Here’s to the doers’ was featured on primetime TV across UK and Ireland.

Results: The TV Ad was initially due to run for just 6 weeks. 2 years later they were still buying media. It’s still to this day, one of PPG’s most successful campaigns ever.

10 Second Version

Based on another human truth around decorating, we created a 10' version that followed the same tongue-in-cheek humour as the 30' ad.

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