How do we talk about Michelin tyres in Kwik-Fit dealerships across the UK in an engaging way?

By creating Alpha & Beta, the tyre-testing robots, of course! This series of CGI short films brought the world of Michelin to life with two fresh new characters.

Working with Sting Films (TBWA’s in-house production company) I wrote the extensive script required, planned, art directed and directed every aspect. From concept to final delivery.