Post Summer and Pre “New-year-new-me” it’s easy to drop off your fitness journey. To keep people on track, we challenged the fitness community to set goals and vow to stick to them. We called this personal contract of accountability “My Pledge”.  

Led by a star cast of influencers this global social-first campaign was translated into 60+ languages and was delivered via hundreds of video and static assets. To optimise for social formats all the film assets shot considered a  9:16, 4:5 and 16:9 format.

Instagram stories was the primary platform for people to screenshot, write, sign and share their own pledge, keeping things easy and interactive. But, the campaign also worked it’s way across digital display ads and Youtube Pre-roll.