How do you let everyone know the home of earth’s greatest challenges… is Birmingham?

Bear Grylls and Merlin (the team behind attractions like Thorpe Park and Alton Towers) were launching a new high-octane, action-packed adventure at the NEC in Birmingham. So, we set out to bring the thrill of real adventure into living rooms across the UK, and inspire people to head to the NEC to take on earth’s greatest challenges for themselves.